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Cast & Hue
Cast & Hue is a design collective that solves wicked problems through a human-centered approach to insights, innovation, and experience design. We lead with empathy and use frameworks including Jobs-to-be-Done, Design Thinking, and Systems Thinking.
Experience design
Healthcare
About C&H
castandhue.com
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The Power of In-Depth Interviews
The Power of In-Depth Interviews
Qualitative research is an essential tool in understanding human experiences, and uncovering more to the story than numbers can tell alone…
Taylor H
Sep 22, 2021
How To Co-Create Around Customers’ Decision-Making Drivers
How To Co-Create Around Customers’ Decision-Making Drivers
In our previous content, we’ve demonstrated that Demand Profiles are tools that help your organization understand how your audience makes…
Taylor H
Jun 10, 2021
Post-Pandemic Experience Design: When Journey Mapping is not Enough
Post-Pandemic Experience Design: When Journey Mapping is not Enough
As we enter the unofficial start of summer, more vaccines are getting in arms, and in the United States, there is a general feeling that we…
Steve Koch
Jun 3, 2021
Finding Your Edge for Effective Growth
Finding Your Edge for Effective Growth
In 2021, our world remains in a state of global change. Work environments have come into our homes, consumer habits have shifted and brands…
Jonathan Pathuis
May 25, 2021
Latest
How demand profiles drive growth and innovation
How demand profiles drive growth and innovation
Designing experiences and communication strategies based on consumer needs and motivations
Steve Koch
Sep 29, 2020
Customer Experience: Why do we need it? How do we define it?
Customer Experience: Why do we need it? How do we define it?
Why should an organization value customer experience?
Whitney Driscoll
Sep 11, 2020
Building the A-Team for Innovation
Building the A-Team for Innovation
Change and innovation is as much an internal lift as it is external. Most of us spend the majority of our time looking externally at our…
Whitney Driscoll
Sep 9, 2020
Experience Design in the Pandemic Era
Experience Design in the Pandemic Era
It’s never been more important to listen to those you serve
Steve Koch
Aug 18, 2020
Invention. Innovation. Improvement. Why they are different, and why it matters.
Invention. Innovation. Improvement. Why they are different, and why it matters.
When designing a new product, it is important that everyone involved has a complete understanding of what is intended to be achieved. Are…
Dylan Labadie
Jul 9, 2020
Understanding an Audience through Functional and Emotional Needs
Understanding an Audience through Functional and Emotional Needs
We talk big in research, usually with complicated words, methodologies, psychological theories… At the heart of the majority of our…
Whitney Driscoll
Jun 11, 2020
Why EX & CX are Both Served Best Through a Bottom-up Lens
Why EX & CX are Both Served Best Through a Bottom-up Lens
We know from copious testimonials, case studies, and research that the best lens for customer experience (CX) is a bottom-up lens. This is…
Whitney Driscoll
May 27, 2020
The Value of Making Virtual Interviews Your New Research Approach
The Value of Making Virtual Interviews Your New Research Approach
Qualitative research has been our jam at Cast & Hue since we were founded. As a team of behavioral nerds, we believe words are important…
Whitney Driscoll
May 6, 2020
Moving human-centered design workshops to virtual spaces
Moving human-centered design workshops to virtual spaces
We’re entering a new phase in the Coronavirus pandemic. As cases start to plateau and even decline in some areas, several states have…
Steve Koch
Apr 30, 2020
Telehealth: Is It Here to Stay?
Telehealth: Is It Here to Stay?
For a long time now, it has been clear that healthcare has had challenges around access. Doctors have been overbooked. Patients are…
Dylan Labadie
Apr 22, 2020
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